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Written by Paul
Dr Paul Manktelow is a vet who’s worked for almost 20 years on the front line in some of the UK’s busiest veterinary hospitals. As Chief Vet in the Charity Sector, he leads a team of vets and nurses that treat thousands of pets every year. Paul also appears regularly in the media as a TV and radio presenter, writer, public speaker and podcast producer.
This fourth entry in our series, “Navigating Mental Health in the Veterinary Profession,” focuses on the challenges posed by public perception and the rise of online abuse directed at veterinary professionals.
Understanding the Impact of Public Perception
The public’s perception of veterinary professionals has shifted significantly, especially with the surge in pet ownership during the pandemic. Many new pet owners lack a full understanding of what veterinary work entails, leading to mismatched expectations. Rosie Allister discussed on The Consult Room podcast how these misunderstandings contribute to negative feedback and undue criticism of veterinary staff.
The Role of Online Platforms
Online platforms, while providing a space for community and support, can also become arenas for venting frustration and abuse. Rosie noted the stark impact this can have on mental health: “The way we talk in the media can affect the way people behave…and in suicide prevention, that evidence is so strong.” This online abuse, often directed at visible front-line staff such as receptionists and veterinary nurses, can lead to significant stress and mental health issues.
Addressing Online Abuse and Public Misperceptions
Improving public understanding of the veterinary profession requires action at both an industry-wide and individual level. While professional bodies and organisations are well placed to lead educational campaigns that highlight the complexities of veterinary work, individual practices and teams can also play an important part.
By sharing real stories, showcasing the people behind the profession, and explaining the pressures and decision-making involved in veterinary care, practices can help build empathy and trust with their clients. These efforts, whether through social media posts, client newsletters, or community talks, can shift public expectations and encourage more respectful communication.
Campaigns that promote compassion, transparency, and open dialogue not only support frontline teams but also contribute to a healthier and more sustainable work environment for the profession as a whole.
Promoting Positive Engagement
Veterinary practices can foster positive engagement by actively managing their online presence, responding to criticisms constructively, and educating their clients through social media and other platforms about the demands and realities of veterinary medicine.
Rosie suggests that proactive communication strategies can mitigate some of the negative impacts of public perception and online harassment, improving the overall environment for veterinary professionals.
Conclusion
As we continue to explore the nuances of mental health in the veterinary profession, it becomes clear that addressing public perception and online abuse is crucial for safeguarding the mental wellbeing of veterinary professionals. Stay tuned for our next post, where we delve into the severe implications of professional complaints on mental health in veterinary medicine.
